“For myself I am an optimist – it does not seem to be much use to be anything else.” – Winston S. Churchill
Optimism is a blessing and a curse. It can keep one going when the going gets tough, or it can keep us in the game well past our “sell-by date.”
For the past five years we’ve been following the trail of an elusive creature: A credible and affordable long term care insurance solution for the middle market. During this time we’ve written about addressing the needs of a vast population that is underserved. We’ve worked with several insurance companies in the effort to create a life insurance combo offering that appeals to a broad cross-section of agents, advisors and consumers. While there has been progress, it’s been excruciatingly slow with many fits and starts along the way.
Click here to read more, originally published in the March 2020 edition of Broker World Magazine.