“It seems that it is primarily similarities that define generational progression, specifically as it regards common experience resulting from the age cohort’s place in history – social, political and economic. The most agreed upon period of time appears to be in the 30 year duration range per generation.
More than enough ink has been spilled on the effects and affects of the Boomers and the incoming Gen X’s that find themselves participating in the proverbial financial and emotional stress as members of the “Sandwich Generation,” caring for both parents and children.
There does seem to be some unavoidable optimism brewing in the chronic illness marketplace. We are apparently back to levels of company participation in some form that we haven’t seen in over 15 years. While it is true that these attempts to address the problem at some level run across a very broad playing field of product option, quality of benefits paid and under what circumstances care dollars will be delivered, we do have choices!”
Click here to read more, originally published in the September 2018 edition of Broker World Magazine.