“I know many of you have visions of a Grandmother or Aunt who wore one of those shapeless amorphous sack dresses. They covered a world of sins and no one really wanted to know exactly what was going on underneath. What we were sure of was that nothing really risky was ever going to see the light of day.
Here’s what we know: Shortly after HIPAA we had approximately 8 million folks who owned some form of LTCI. Twenty years later we still have about 8 million. For the last dozen or so years about a half million Americans per year have been buying some form of chronic illness protection. I don’t think anyone would argue that this could be described as a seriously flat market.
Active companies still trying to sell stand-alone individual accident and health policies can now be counted on fingers and toes, and those in the brokerage market on one hand. The only signs of life in the…”
Click here to read more, originally published in the June 2018 edition of Broker World Magazine.