“I recently had the privilege of speaking to the board of directors of one of the handful of courageous LTCI companies that have chosen to stand and fight. Their concerns were a reflection of the same valid soul searching that we all have to be going through. It is almost impossible to look at the rise and fall of LIMRA numbers over the last 15 years and not question your commitment and your sanity.
The questions that seem to continue to beg for an analysis are: Why do sales continue to fall? Why have so many left the field of combat? The problem is those are the wrong damn questions!…”
Click here to read the full article, originally published in Broker World Magazine.