Please take a look at my article published in November’s Broker World – on the subject of LTCI Underwriting. Download Article Here
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Takeaways From A Tough Week In Long-Term Care Insurance
Last week Genworth announced a series of claims reserve actions that caused its stock price to tumble and then rebound slightly. After reading the reports and attending a conference call with Genworth Senior Management on Friday, I can tell you not to panic. However, this change of course by the nation’s leading writer of traditional […]
Start The LTC Conversation With Innovative Marketing Materials
Let’s Talk Email Campaign November has been declared Long Term Care (LTC) Awareness Month by the American Association for Long Term Care — take advantage with the help of Broadtower and its new client marketing campaign. The “Let’s Talk” campaign will grab your client’s attention and get the Long Term Care Insurance (LTCI) conversation rolling. […]
Aggregation Of Marginal Gains – The 1% Difference
Recently, I came upon a concept that can help anyone’s sales performance not to mention their lives in general. It’s a training idea that has become quite prominent in Great Britain ever since Team Sky became an international powerhouse in cycling, winning both the 2012 and 2013 Tour de France. The aggregation of marginal gains […]
Transamerica Consumer Awareness Video – Long Term Care Planning
Long Term Care Awareness Month is upon us. With national media attention there’s no time like NOW to encourage your agents and advisors to ask an important question of their clients and prospects; have you taken care of your long term care planning yet? Transamerica has produced a short, hard hitting consumer awareness video that […]
Easy Answers
We are all of course guilty of succumbing to the temptation of embracing easy answers. However, sometimes it seems our own profession may have a particular affinity for simplification excess. This is evidenced by a statement I heard recently from the committee examining the wide, and growing world of Combo Products. “Hybrid, Linked and Combo […]
Tax Deductible Premiums And Tax-Free Benefits For Business Owners
If you’re in the group health marketplace or work with business owners, you’re getting ready to bring “news”: good, bad or indifferent, to your clients regarding ACA’s impact on their lives in 2015. We understand your pain and theirs; we’re business owners and the impact on us and our employees in the past 18 months […]
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