"Much the same could be said about the long term care insurance industry, but first these headlines: There are more options for long term care insurance products/planning solutions today than in recent memory. Three distinct classes of … Read More about The Reports Of My Death Have Been Greatly Exaggerated – Mark Twain
Main Content
Industry News & Trends
Profitable LTCi Sales: 4 Primary Items You Need To Know
Traditional long-term care insurance placement rates have plummeted over the past 18 months due to more rigorous underwriting requirements. Declines on one spouse or the other and policies issued at rate classes greater than applied for have caused a spike in … Read More about Profitable LTCi Sales: 4 Primary Items You Need To Know
Education
Expediency
"Human nature continues to get in our way. But of course this perpetual uphill battle defines our chosen profession. What I would like to suggest is that this remains a double-edged sword. Perhaps the greatest flaw in our sales history is the propensity to … Read More about Expediency
Serious Flaws
Fairly certain no one will argue with the notion that limitations or restrictions that apply to specific policy benefits can be considered “flaws.” Any benefit that is not complete as presented must be inadequate by definition and therefore “flawed.” What “is” … Read More about Serious Flaws
Featured News
Securian SecureCare Webinar Series Part 3: SecureCare Marketing Plan – Thursday, April 9th
What do you have that your competitors don’t? A lot of things. But especially this: a turn-key marketing plan with the tools you need to maximize your long-term care prospecting efforts in November – and beyond. The plan includes: Weekly guide … Read More about Securian SecureCare Webinar Series Part 3: SecureCare Marketing Plan – Thursday, April 9th
Dragon Slayer
The Senior housing market in terms of national ALF and NH occupancy has experienced a number of years of falling occupancy. This is a complicated market most frequently fueled by substantial yet fluctuating new construction investment. But it would … Read More about Dragon Slayer
Carrier Updates
Lincoln MoneyGuard® II 2020 Pricing Update
We wanted to give you a heads-up that effective Monday, March 16, 2020, Lincoln Financial announced a pricing update for Lincoln MoneyGuard® III and Lincoln MoneyGuard® II (2020) in CA. NY is not in-scope for this pricing update. Important to … Read More about Lincoln MoneyGuard® II 2020 Pricing Update
Learn More About OneAmerica® Care Solutions
Did you know that Asset Care® can provide your clients with these guarantees? Their cash value will grow.They'll have a legacy to leave to heirs if they don't need long-term care (LTC).Their assets and retirement income will be better protected if they do … Read More about Learn More About OneAmerica® Care Solutions
Events / Webinars
Securian SecureCare Webinar Series Part 3: SecureCare Marketing Plan – Thursday, April 9th
What do you have that your competitors don’t? A lot of things. But especially this: a turn-key marketing plan with the tools you need to maximize your long-term care prospecting efforts in November – and beyond. The plan includes: Weekly guide … Read More about Securian SecureCare Webinar Series Part 3: SecureCare Marketing Plan – Thursday, April 9th
Securian Long-Term Care Webinar Series Part 1 – SecureCare Overview
Your clients can't predict when a health crisis might strike and derail their carefully crafted retirement plans and investment portfolios. You can't either. But you can talk to them about SecureCare Universal Life, a linked-benefit product … Read More about Securian Long-Term Care Webinar Series Part 1 – SecureCare Overview
Press Room
Your Thoughts on the 2017 Broadtower Summit
Thank you for attending the 2017 Broadtower Summit. Your participation in the conference made it another successful one, and Team Broadtower was proud to be there with you. Your feedback is vitally important to us. We'd like to understand what you found … Read More about Your Thoughts on the 2017 Broadtower Summit
Volunteers
"My prejudices and biases expressed repeatedly in this column concerning those who have chosen to make a difference in blunting the full force of chronic care are if nothing else well documented. However, I am not sure I have adequately expressed the well from … Read More about Volunteers
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