Much the same could be said about the long term care insurance industry. However, a high-level perspective of the situation indicates that public policy concerns and private sector innovation are actually beginning to help consumers.
Traditional long-term care insurance placement rates have plummeted over the past 18 months due to more rigorous underwriting requirements. Declines on one spouse or the other and policies issued at rate classes greater than applied for have caused a spike in policies not taken or accepted by one or both of the insureds. The consequence […]
If you can’t pay your long-term care expenses, then you have a friend in Pennsylvania! Just ask John Pittas, who found out the hard way. His mother, Maryann Pitta, had to undergo rehabilitation treatment with skilled nursing care following a car accident in September, 2007. When she was recovered and released in March 2008, she […]
“Our most persistent curse has been that far too often we have to tell someone we care deeply about that we are unable to help . For whatever reason or rationalization they failed to plan ahead. They waited too long to take action and their health has turned too many corners. They had not yet […]
National Guardian Life is a fresh face in the recently hard-pressed LTCi marketplace. NGL has not been in the LTCi game long, thus they have enlisted in the services of Jim Glickman, President and CEO of LifeCare Assurance Company. With over 30 years of designing, pricing, underwriting and launching new Long Term Care insurance plans – Jim and LifeCare Assurance bring the expertise and experience to NGL’s enthusiastic market entry. […]
Beginning this year, the first of the baby boomers are turning age 70 and more reach that age every year. Seize the opportunity to help them protect their future using existing qualified money. Utilize the market’s only all-in-one funding solution that combines an annuity and a life insurance policy to provide LTC protection for both […]
It is important to your clients that the long-term care policy they select today will meet their needs tomorrow. Provide your clients the flexibility they need – to choose how they will receive their policy benefits – with a built-in cash benefit offered in Mutual of Omaha’s LTCi policies.
While 9 out of 10 advisors don’t feel comfortable discussing the realities of LTCi with their clients, those advisors who do, position themselves to capitalize on their peers’ deficiencies. The LTC planning process begins with a conversation, a conversation that you initiate with your clients. The sooner the conversation takes place, the more attractive and […]
One thing is certain; when your phone rings and the client WANTS long-term care insurance, it’s often too late to help them with traditional product options. Or, when you get the call asking if you can still get coverage for their mom or dad because they just moved them into a care facility, your heart […]
If statistics alone sold Long Term Care insurance policies, industry sales would be growing exponentially year after year. However, clients take in more than just the numbers – their decision-making process doesn’t rely solely on statistics. In order to ignite desire in a client, an advisor must be able to humanize “the need” through personal […]