Much the same could be said about the long term care insurance industry. However, a high-level perspective of the situation indicates that public policy concerns and private sector innovation are actually beginning to help consumers.
Long-Term Care Planning for People Who Failed to Plan
One thing is certain; when your phone rings and the client WANTS long-term care insurance, it’s often too late to help them with traditional product options. Or, when you get the call asking if you can still get coverage for their mom or dad because they just moved them into a care facility, your heart […]
Producer Assist Comes To Broadtower Insurance Solutions
In our ongoing efforts to help agents and advisers raise consumer awareness in long-term care planning Broadtower Insurance Solutions and Genworth Financial are pleased to provide Producer Assist to its valued distribution partners on a national basis. This cutting-edge program is designed to assist insurance advisors and their clients in choosing the most suitable planning […]
LTCi Underwriting: Take The Pledge!
Vigilance is in order! Declines, NTOs and Withdrawn applications are ‘killing the goose that laid the golden egg’ – placement ratios are the life blood of our long-term care insurance business. Bonus dollars are critically important to all of us, and they are now in peril! We all know: There is nothing easy about the […]
Profitable LTC Insurance Sales
Traditional long-term care insurance placement rates have plummeted over the past 18 months due to more rigorous underwriting requirements. Declines on one spouse or the other and policies issued at rate classes greater than applied for have caused a spike in policies not taken or accepted by one or both of the insureds. The consequence […]
Lest We Forget…
Recognizing the pressing need to increase long-term care insurance sales, our focus has turned away from “the date” that brought many of us to the dance. Bright shiny objects such as linked, hybrid and combo products, while adding to the consumer’s long-term care planning choices, has also created a bit of a muddle. The desire […]
LTCI Roundtable
What specific challenges do you see to influencing brokers successful with other product lines to commit to having the LTCI discussion with their clients, and how can the industry address them? Find out where our Broadtower team stands in February’s Broker World article. Click Here to Read Article
LTCI Underwriting Challenge = Opportunities
Please take a look at my article published in November’s Broker World – on the subject of LTCI Underwriting. Download Article Here
Takeaways From A Tough Week In Long-Term Care Insurance
Last week Genworth announced a series of claims reserve actions that caused its stock price to tumble and then rebound slightly. After reading the reports and attending a conference call with Genworth Senior Management on Friday, I can tell you not to panic. However, this change of course by the nation’s leading writer of traditional […]
Aggregation Of Marginal Gains – The 1% Difference
Recently, I came upon a concept that can help anyone’s sales performance not to mention their lives in general. It’s a training idea that has become quite prominent in Great Britain ever since Team Sky became an international powerhouse in cycling, winning both the 2012 and 2013 Tour de France. The aggregation of marginal gains […]
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