Evita

Don’t cry for me Argentina. The truth is I never left you. All through my wild days my mad existence I kept my promise, don’t keep your distance.

I guess it just seems too many appear to have somehow wandered off, lost purpose, ignored urgency and abandoned focus. Even though stand-alone LTCI sales have experienced substantial decline over the last 10 years, the truth is the relative number of consumers doing “something” and buying some level of protection to blunt the impact of the risk has been consistent.

Buyers of some level of chronic risk have been hovering around about a half a million Americans each year for over 10 years. Unfortunately the chronic risk conversation remains far too often a limited choice scenario. It may not be what is meant exactly but what I seem to hear from the field is: “I tried but it’s just so hard.” Rate increases, carrier flight, onerous underwriting and continued consumer confusion forced me to…

Click here to read more, originally published in the May 2017 edition of Broker World Magazine.