In dealing with the day-to-day trials and tribulations of the insurance business, agents and advisers spend a great deal of time putting out the “fire” of the day. Over time, our primary job of helping customers identify and mitigate risk can blur as we go from one hotspot to another without asking the most important […]
Long Term Care
Start The LTC Conversation With Innovative Marketing Materials
Let’s Talk Email Campaign November has been declared Long Term Care (LTC) Awareness Month by the American Association for Long Term Care — take advantage with the help of Broadtower and its new client marketing campaign. The “Let’s Talk” campaign will grab your client’s attention and get the Long Term Care Insurance (LTCI) conversation rolling. […]
Aggregation Of Marginal Gains – The 1% Difference
Recently, I came upon a concept that can help anyone’s sales performance not to mention their lives in general. It’s a training idea that has become quite prominent in Great Britain ever since Team Sky became an international powerhouse in cycling, winning both the 2012 and 2013 Tour de France. The aggregation of marginal gains […]
Easy Answers
We are all of course guilty of succumbing to the temptation of embracing easy answers. However, sometimes it seems our own profession may have a particular affinity for simplification excess. This is evidenced by a statement I heard recently from the committee examining the wide, and growing world of Combo Products. “Hybrid, Linked and Combo […]
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