Recognizing the pressing need to increase long-term care insurance sales, our focus has turned away from “the date” that brought many of us to the dance. Bright shiny objects such as linked, hybrid and combo products, while adding to the consumer’s long-term care planning choices, has also created a bit of a muddle. The desire […]
LTC
Stochastic Health And Long Term Care Cost
Insurance is all about planning and staying ahead. Ron Hagelman take on the matter was published in the February issue of Broker World titled ‘Stochastic Health And Long Term Care Cost’ where Ron dives into his last words on LTCI. Click Here to Read Article
Start The LTC Conversation With Innovative Marketing Materials
Let’s Talk Email Campaign November has been declared Long Term Care (LTC) Awareness Month by the American Association for Long Term Care — take advantage with the help of Broadtower and its new client marketing campaign. The “Let’s Talk” campaign will grab your client’s attention and get the Long Term Care Insurance (LTCI) conversation rolling. […]
Aggregation Of Marginal Gains – The 1% Difference
Recently, I came upon a concept that can help anyone’s sales performance not to mention their lives in general. It’s a training idea that has become quite prominent in Great Britain ever since Team Sky became an international powerhouse in cycling, winning both the 2012 and 2013 Tour de France. The aggregation of marginal gains […]
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