“Time worn clichés do have a way of appearing on a regular basis in this column. I am only marginally contrite but I do apologize. It’s just the convenience of immediately defining exactly the concept you are trying to illuminate. “Timing is everything!“
As a consultant to insurance companies since 1988 and a veteran of the chronic illness wars, this is the one truth I know above all others. You must be “ready” to sell or subsequently buy. Truthfully it never really matters how great an idea you may have to offer. If the circumstances surrounding the desire to take action are not ripe and fit almost perfectly into the current reality of the company or the consumer nothing meaningful is going to happen.”
Click here to read more, originally published in the August 2017 edition of Broker World Magazine.