“Fast review: It’s what you don’t have that creates the problem.
Everyone wants the best available level of care at home or in a care community. (Stop using the word “facility”.) LTCI sales will remain stuck among only the most affluent until we change the basic goals of the exercise. The purpose of our professional actions must be to maintain “Private Pay” status.
We understand the polarity of the economic spectrum—those wealthier citizens who will never go near the government welfare system and those who by circumstance will have no choice. It gets fuzzy in between. When the adult children assemble and determine who will have the Power of Attorney, the conversation is about The Gap.
The difference between what is readily available for a monthly commitment and the best choice for the added need for care. Making up that difference may be complicated by differences in state Medicaid eligibility regulations. Regardless of the size of the shortfall, some careful thought must be given as to…”
Click here to read more, originally published in the April 2018 edition of Broker World Magazine.