Use these four questions to help sell a solution, not a product.
An original article by Ronald R. Hagelman, CLTC, CSA, LTCP. Originally published in the March 2020 edition of Broker World Magazine.
Mutual of Omaha’s LTC Media Kit – Helping you recruit, train and retain the best producers.
An original article by Ronald R. Hagelman, CLTC, CSA, LTCP. Originally published in the February 2020 edition of Broker World Magazine.
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How you close … … can make or break a long-term care (LTC) case. Give too much information, and your prospect’s eyes may glaze over. But give too little, and they may not see the value of the solution. On your next LTC case, instead of TELLING your prospect about SecureCare Universal Life, SHOW it […]
“Human nature continues to get in our way. But of course this perpetual uphill battle defines our chosen profession. What I would like to suggest is that this remains a double-edged sword. Perhaps the greatest flaw in our sales history is the propensity to sell what arrived in our briefcase at the moment of a […]
Each year, Genworth has tracked the cost of care nationwide to help families and individuals understand the costs of long-term care. This analysis is viewed as one of the industry’s most comprehensive cost evaluations. The 2019 findings are now available for download. Click the link below to see the results. CLICK HERE to view Genworth’s […]